دوره جامع مدیریت کسب و کار (MBA & DBA)

The MBA program includes 30 instructional sessions (equivalent to 60 hours of training) delivered through 8 specialized modules. Each module focuses on a key aspect of business management and is complemented by hands-on exercises and practical projects. The overall module structure is as follows:

Module 1: Strategic Thinking and Vision in the Age of AI (Sessions 1–5) – Covers the foundations of applied MBA, defining mission and vision, analyzing the business environment (PESTLE & Porter’s Five Forces), designing the business model canvas, and formulating differentiation strategy and OKRs. (The program begins with a real case study — “Nowavaran Pars” — which participants will work on throughout the course.)

Module 2: Process Design and Operational Efficiency (Sessions 6–9) – Identifying and documenting key organizational processes, designing Standard Operating Procedures (SOPs) using AI, applying no-code automation to improve productivity, and developing dashboards for performance monitoring.

Module 3: Marketing, Branding, and Business Growth (Sessions 10–14) – Understanding customer personas and designing the customer journey, content marketing with AI tools, competitor and market analysis, and building a marketing funnel with key performance metrics for sustainable growth.

Module 4: Sales, Customer Relationship, and User Experience (Sessions 15–17) – Designing professional sales scripts using AI, creating customer experience (CX) maps across touchpoints, and developing smart support systems and FAQ banks to enhance after-sales service.

Module 5: Finance and Data-Driven Decision-Making (Sessions 18–22) – Fundamentals of managerial finance (revenue, cost, profit), budgeting and scenario forecasting, making decisions based on data insights, value-based pricing models, and managing cash flow and financial KPIs to ensure business health.

Module 6: Leadership, HR, and Change Management (Sessions 23–25) – Exploring modern leadership styles in the digital age, attracting and evaluating talent using AI tools (smart recruitment process design), and leading organizational change with minimal resistance to new technologies.

Module 7: Managerial AI Applications, Ethics, and Governance (Sessions 26–28) – A review of the latest AI tools for managers and their application in decision-making, developing ethical AI usage and data governance policies, and understanding security and privacy considerations when using AI technologies in business.

Module 8: Final Project and Executive Presentation (Sessions 29–30) – Summarizing key learnings and creating a 30-60-90 day operational plan for improving or launching your business, followed by participants presenting their final projects and receiving expert feedback from the instructor and peers.

Each session includes bilingual slides, reading material, and a related assignment or project. All classes are delivered fully online.

Delivery method: You will access the course content through a dedicated online learning portal.

Assignments can be uploaded within the specified timeline, and feedback will be provided accordingly. Additionally, live Q&A webinars are held periodically, allowing you to directly ask questions and engage with the instructor.

This flexible format enables you to progress through the program at your own pace — alongside your job or academic schedule.

DBA Program Structure – Advanced Business Leadership and Strategic Innovation

The DBA program consists of 30 sessions (equivalent to 60 hours of training) delivered across 8 specialized modules. This advanced curriculum is designed to elevate strategic thinking, transformative leadership, intelligent governance, sustainable innovation, and real-world project execution. Each module targets a critical aspect of modern business and is supported by hands-on practices, tools, and applied projects. The complete structure is as follows:

🧠 Module 1: Transformational Leadership and Systems Thinking (Sessions 1–3)

Explore the foundations of transformative leadership versus operational leadership, systems causality mapping, and decision-making under uncertainty. The focus is on understanding systemic dynamics in business environments and developing high-impact interventions.

🏛 Module 2: Advanced Governance and Ethical Accountability (Sessions 4–6)

This module covers Good Governance principles, smart risk management, ethical AI policymaking, and international digital governance frameworks. It aims to enhance transparency, accountability, and professional ethics in executive decision-making.

🚀 Module 3: Innovation, Advanced Modeling, and Foresight Strategy (Sessions 7–9)

Participants will explore the modeling of next-generation business models, advanced design thinking (ADT), and strategic foresight tools. Real-world tools like digital BMC, future personas, and scenario planning will be applied to drive innovation strategy.

📊 Module 4: Intelligent Decision-Making and Advanced Data Analysis (Sessions 10–12)

Learn how to extract insights from unstructured data, build C-level dashboards, and simulate crisis management using AI-powered models. The focus is on data-informed strategy in volatile, uncertain, complex, and ambiguous (VUCA) environments.

🤝 Module 5: Cultural Transformation and Human Capital Development (Sessions 13–15)

This module addresses digital culture leadership, succession planning systems, and managing high-performing multigenerational teams. Participants will learn how to align human capital with organizational transformation.

📈 Module 6: Advanced Financial Models and Strategic Valuation (Sessions 16–18)

Covers high-level cash flow scenario analysis, valuation of intangible assets such as brand equity, and innovative revenue model design in platform and digital ecosystems.

🌐 Module 7: Digital Transformation and AI-Driven Innovation (Sessions 19–21)

This module introduces digital maturity assessments, design of transformation roadmaps, and co-innovation with startup ecosystems. It includes the use of free AI tools and collaborative innovation models.

🧾 Module 8: Integration Skills, Strategic Execution, and Final Project Development (Sessions 22–30)

From action planning and organizational analysis to strategic design, marketing, finance, risk, and full documentation of the final DBA project. The final session is focused on preparing and delivering a formal project defense.

Delivery Format:

Fully asynchronous, project-driven learning

Each session includes bilingual reading materials, slides, structured exercises, and tangible outputs

Access to live Q&A webinars and direct mentorship

Dedicated learning portal in both Persian and English

Capstone project based on real business transformation scenarios